INTRODUCTION TO SOCIAL MEDIA STRATEGY
Category: Prejudged Project & PresentationType: Individual or Team (grades 6-10)
OVERVIEW: This event consists of two (2) parts: a prejudged project to be submitted for prejudging and a presentation at the conference. Finalists are required to complete both parts for award eligibility.
ELIGIBILITY: FBLA members currently enrolled in grades 6-10 are eligible to compete in this event. If a student in grades 6,7, or 8 places first, second, third or fourth at the State Leadership Conference, he/she cannot compete at the national level per national eligibility guidelines. No more than one (1) team member may have competed in this event at a prior NLC or have competed two (2) years at the national level. A participant may compete as an individual their first year. If competing a second year, the participant must be part of a team.
STATE: Each local chapter may submit one (1) entry created by either an individual (1) or a team of two(2) or three (3).
NATIONAL: The top four (4) places in the state competition will represent California at the National Leadership Conference. NOTE: Some SLC top-10 competitors will become eligible for the national conference as a result of drops. Make sure you get early approval from your parents to attend the National Conference so you will be in a position to say "yes" to your adviser if you are "bumped up".
TOPIC: (updated 11-23-2020)
Develop a social media strategy or campaign to increase engagement and presence for career and technical education (CTE), a school district, or a local government entity. *No new social media account(s) should be created for the campaign without written consent from the entity.
SKILLS: This event provides recognition for FBLA members who demonstrate the ability to deliver an effective business presentation while using multimedia presentation technology.
Event Specific Guidelines:
- Use a presentation software program as an aid in delivering a business presentation.
- Visual aids and samples specifically related to the project may be used in the presentation; however, no items may be left with the judges or audience.
- Comply with state and federal copyright laws.
FINALISTS: The top eight (8) individuals or teams with the highest prejudged score will participate in the presentation portion of this event.
- Equipment Setup: 5 min (if exceeded, the amount of time exceeded will be deducted from the presentation time)
- Performance: 7 min
- Warning: 6 min
- Time Up: 7 min
- Penalty Over Time: 5 pts
- Q & A: Judges will conduct a three (3) minute question-answer period.
Submission: Project must be submitted online as a PDF. See Competitive Events Overview for submission forms.
Submission Deadline: February 26, 2021. Conference registration is required for work to be judged. Missing the deadline will forfeit competitor participation. Hint: Allow for plenty of time to upload your work.
JUDGING: Judges will use the rating sheets (prejudged, presentation) to score competitors. The panel of judges evaluating prejudged materials may not necessarily be the same panel evaluating the presentations. All decisions of the judges are final.
Rating Sheets can be found on the National website - https://www.fbla-pbl.org/fbla/competitive-events/
GUIDELINES: (It is highly recommended that competitors read all guidelines)
Presentation with Equipment
Prejudged Project with Presentation
General (All Events)
General Competitive Tips