California Future Business Leaders of America

Your Future Is Our Business


  • CATEGORY: Collaborative Objective Event & Team Presentation (Role Play)
    Type:  Individual or Team (Section, State and National Competition)


    OVERVIEW: Two (2) parts: an objective test and interactive role play presentation. A 60-minute objective test will be administered onsite at the Section, State and National Conference. Team competitors will take one (1) objective test collaboratively. The role play part of this event consists of an open exchange between the competitor(s) and the judges throughout the presentation. Finalists will be given a case study and will have 20 minutes to prepare for the role play presentation. 

    ELIGIBILITY:  No more than one (1) team member may have competed in this event at a prior NLC or have competed more than two (2) years at the national level. If competing as an individual the first year, a competitor must be part of a team the second year.

    SECTION: Each local chapter may enter one (1) individual or a team of two (2) or three (3) members. There is no role-play presentation at the section conference.
    STATE: A maximum of the top six (6) places from the section competition will represent their section at the State Leadership Conference. The top eight (8) teams with the highest objective test score at SLC will compete in the role play presentation portion of the event.
    NATIONAL: The top four (4) places in state competition will represent California at the National Leadership Conference. NOTE: Some SLC top-10 competitors will become eligible for the national conference as a result of drops. Make sure you get early approval from your parents to attend the National Conference so you will be in a position to say "yes" to your adviser if you are "bumped up".

    Objective Test Competencies: Business Plan; Community/Business Relations; Legal Issues; Initial Capital and Credit; Personnel Management; Financial Management; Marketing Management; Taxes; Government Regulations  

    Case Study
    : A decision-making problem encountered by entrepreneurs in one (1) or more of the following areas: business planning, human relations, financial management, or marketing.

    SkillsOwning and managing a business is the goal of many Americans. This event recognizes FBLA members who demonstrate the knowledge and skills needed to establish and manage a business.

    Tips for Events Involving a Case Study or an Interactive/Role Play:

    • Students will be given a case study and/or role play scenario for review prior to the performance. 
    • Participants will be given note cards to write on during practice, and may use the note cards in the performance room.
    • Do your homework and look at the performance rating sheet for your event. The judges will be using the rating sheet to score each individual or team.
    • In an interactive/role-play event, the judges will interact during the presentation and still might ask questions at the end.
    • Review the Performance Indicators when reading the case study or role play scenario.
    • If competing as a team, all team members must participate in the presentation.

    FINALISTS:  The top eight (8) individuals or teams with the highest objective test score at SLC will compete in the role play presentation portion of the event.


    Test: 1 hour 
    Prep: 20 min 
    Equipment Setup: N/A 
    Performance: 7 min 
    Warning: 6 min 
    Time Up: 7 min 
    Penalty Over Time: N/A 
    Q & A: N/A 


    JUDGING: Finalists have a total of seven minutes to interact with a panel of judges and present the solution to the case. The judges will play the role of the second party in the presentation and will refer to the case for specifics. All questions raised during the case must be addressed during the presentation.

    Rating Sheet (search for Entrepreneurship)

    GUIDELINES: (It is highly recommended that competitors read all guidelines)

    Sequester Guidelines
    General Presentation

    General (All Events)
    General Competitive Event Tips


    Sample Practice Materials

    Sample Case Studies

    Format Guide

    Website Resources
    Business Plan
    1. Explain the benefits and liabilities of starting a business.
    2. Identify characteristics and technical skills needed by entrepreneurs.
    3. Evaluate the types of business ownership/organization structure and understand the advantages and disadvantages of each.
    4. Conduct initial feasibility study by identifying industry trends, competition, and market segment using various research techniques.
    5. Select a business opportunity based on research.
    6. Create a company vision, mission, and short- and/or long-term strategic goals and plans.
    7. Determine business start-up date and location.
    8. Develop and implement financial/budgeting plans including start-up costs and funding needed to begin the business.
    9. Develop an organizational chart with staffing/human resource plans including job descriptions and recruitment techniques.
    10. Prepare a management plan that incorporates legal requirements, business protection, quality control, and operations.
    Community/Business Relations
    1. Recognize the importance of union-management relationship and contracts to ensure business continuity.
    2. Examine federal, state, and local current events to determine their impact on the organization.
    3. Develop and implement a public relations program for the company
    4. Apply ethical conduct in business relationships and community activities
    5. Explain role of business in the community
    6. Use appropriate methods to communicate business activities with the community and clients/customers.
    Legal Issues
    1. Select professional advisors, for example accountant, attorney, and insurance agent.
    2. Develop procedures for the legal review of documents and procedures, such as contracts.
    3. Develop procedures to retain records.
    4. Demonstrate knowledge of social, ethical, and legal issues for small businesses.
    5. Demonstrate knowledge and apply consumer protection laws.
    6. Explain expressed and implied warranties for sale of goods.
    7. Apply legal interpretations to employee situations, retention of records, safety and security issues, and financial data.
    Initial Capital and Credit
    1. Identify types of sources of credit and credit terms
    2. Compare costs, qualifications, and procedures for various forms of credit
    3. Describe concepts of risk management including factors that affect business risk and rate of return.
    4. Complete credit forms and applications.
    5. Discuss methods of solving credit problems.
    6. Describe concept of credit worthiness as it relates to credit records, ratings, reports, and laws.
    7. Identify and maintain records of the initial capital assets (current assets; investments; property, plant, and equipment; and intangible assets).
    Personnel Management
    1. Prepare organization chart and job descriptions to expedite workflow.
    2. Develop, explain, and maintain written personnel policies, rules and procedures including a grievance system, to ensure consistency and to help employees perform their jobs.
    3. Evaluate the effects of employee absenteeism, errors, or other negative employee relations on business productivity.
    4. Plan, develop, and implement employee orientation and ongoing training programs.
    5. Develop employee recruitment plan to obtain qualified employees.
    6. Develop and manage an organization’s salary administration and benefits program to service employees with options and benefits.
    7. Develop and implement a plan for evaluation of employee performance and productivity.
    8. Develop separation, termination, and transition procedures for processing employee personnel actions.
    9. Develop and communicate to employees the customer relations policy.
    10. Plan and manage work schedules and personnel to maximize operations.
    11. Maintain safe and healthful working conditions.
    12. Identify and explore career opportunities to create a professional growth and development plan.
    13. Exhibit positive work behaviors and personal qualities to enhance the work environment.
    14. Motivate and supervise personnel to achieve completion of projects and company goals.
    Financial Management
    1. Select accounting system to apply good accounting practices.
    2. Plan and maintain a budget
    3. Record business transactions to track business activities and manage cash and banking procedures.
    4. Collect and interpret financial data to prepare financial statements such as balance sheet, income statement, cash flow projections, and summary of sales and receipts.
    5. Interpret financial data and statements to develop short- and long-term budgetary plans, to determine point of profitability and viability, and to analyze cash flow forecast.
    6. Apply computational skills to computerized financial documents.
    Marketing Management
    1. Define the industry characteristics, major competitors, and market segment.
    2. Determine, maintain, and improve the marketing mix (product, price, place, and promotion).
    3. Apply strategies for determining and adjusting prices to maximize return and meet customer’s perceptions of value.
    4. Develop and deliver effective customer relation skills to provide good customer service.
    5. Establish selling philosophies to develop customer loyalty and profitability.
    6. Utilize standard processes to move, store, locate, and transfer ownership of goods and services.
    7. Disseminate information about products/services or firm to achieve a desired outcome for a product or service.
    8. Gather, access, synthesize, evaluate, and disseminate marketing information to make business decisions.
    9. Identify current business trends to recognize changes needed in business operation.
    1. Demonstrate knowledge of the current state and federal regulations to apply the tax code professionally.
    2. Use tax preparation procedures to determine tax liability for the organization.
    3. Analyze tax structures and consequences to assist in business decision making.
    4. Establish a tax plan to incorporate the impact of tax consequences on business decisions
    5. Apply regulations regarding employee/employer taxes.
    6. Complete and implement state sales tax requirements and regulations.
    Government Regulations
    1. Define, interpret, and apply federal, state, and local regulations to small business ownership
    2. Exhibit ethical conduct in business negotiations and decisions.
    3. Understand the role of government in business.
    4. Identify and keep current with laws and regulations that affect business practices.


    NBEA Standards
    • Accounting
    • Communication
    • Entrepreneurship
    • Management
    • Marketing
    Career Clusters
    • Business Management & Administration
    • Finance
    • Human Services
    • Marketing, Sales, & Service